Ryan Pierre
It is easy to create your graphic designs thanks to the wide range of online and offline visual tools. More freelancers are using visual tools than ever before to help them start their careers in graphic design. Continue reading if you want to gain a better understanding of design and how it is created.
This blog post will cover the basics of design and explain how to combine elements to create a fun and entertaining visual project for your client and yourself.
Design’s Elements
Beautiful design is not the result of imagination or an idea. Instead, it results from carefully planned design elements that are used to visualize the concept and vision.
Design is more than just arranging pictures in a way that tells a story. Strategy is about harmony between the elements and creating an unquestionably exceptional product.
A set of guidelines or principles for graphic designers and artists are called the elements of design. Design elements are the fundamental unit of painting, drawing, and any other visual work.
These elements are essential to any visual project.
LINE
The line is the most fundamental design element. A simple line can be viewed as a stroke of a pen. However, in design or the study of structure, a straight line connects two points. Lines can be used to create or separate space between elements or to serve as a focal point.
Different emotions can be evoked by the direction, weight, and character of a line.
COLOR
The mood of the visual design is affected by color. This is because different colors represent different emotions. Red, for instance, can elicit anger, love, passion, or a strong will. Blue, on the other hand, is associated with security, peace, and serenity.
The use of color effectively enhances the unity of a series of flyers and focuses on the relevant information conveyed through the visual elements.
Any color can be used alone. It can be used as a background color or as a supporting element for other elements. It can enhance the impact of lines, shapes, and fonts on texture. Although it is simple to use individual colors, combining them requires a deeper understanding of their psychological implications in visual design.
SHAPE
When a line surrounds an area, a shape is created. It is defined by borders and used more often to emphasize a specific portion of a page.
You can create shapes in design by combining elements or combining them to create icons or symbols for your project.
To add interest to your elements, use shapes. Angulated shapes signify masculinity, while curvy or velvety shapes such as circles signify femininity. Features, square shapes, and designed items convey security, trustworthiness, stability, and reliability. Circles, on the other hand, are eye candy. They are complete, organic, indestructible, and communicate unity almost always.
TEXTURE
Texture refers to the perception of a piece of art’s surface quality. Although texture can be challenging to spot in today’s visual applications, it is an important design element for career graphic designers. Consistency can make any visual design stand out and increase its visual value.
You can use texture to highlight a specific area of the visual project, so it is more prominent than the rest.
SIZE AND SCALE
These elements are interrelated. These elements bring balance, proportion, contrast, and harmony to any design.
The size refers only to the actual dimensions of an element. The scale relates to its relation to its original value. And the proportion refers simply to the relationship of all aspects to their respective sizes and scales.
To indicate the exact size or emphasize the differences in size between two objects on a visual presentation, scale and proportion can be used.
DIRECTION
Design’s direction is the element that creates the overall mood and atmosphere. It gives the illusion of movement in the design.
Visual direction is when the content shouts “look over there” using horizontal and vertical lines.
Vertical lines create an atmosphere of balance and formality.
Horizontal lines signify peace, stability, tranquility, and security.
